In March of 2022, Birimian Holding and Trail Capital formed a strategic alliance to support African heritage Maisons and premium brands.
Created in April 2021 and operating from Abidjan (Côte d’Ivoire), Birimian is a long-term investment company championing African heritage luxury and premium brands by providing patient capital, institutional support, strategic advice, and operational excellence.
Ever since its inception, Birimian has worked relentlessly to empower African creative entrepreneurs, and to address the various challenges preventing them from growing their businesses: low production capacities, lack of access to capital, and small distribution network.
Birimian has hence launched a unique accelerator program with Institut Français de la Mode (“IFM”) dedicated to supporting yearly 10 emerging designers brands from the continent and the diaspora, “IFM-Birimian Accelerator x Africa”.
By supporting African creative entrepreneurs through counseling, capacity building, and financing, Birimian aims at creating sustainable brands and companies which will in turn scale up the multi-billion-dollar African creative industry.
BIRIMIAN X TRAIL
SCALLING UP AFRICAN MAISONS & EMERGING BRANDS
Trail and Birimian will create together the largest investment company to date dedicated to fostering African heritage houses and independent emerging brands: Birimian X Trail.
Trail will support Birimian in the structuring, marketing, and fundraising of the new company leveraging its track record and expertise in fund creation and administration.
Trail will also assist Birimian in its value creation strategy leveraging its network of partners, advisors, and key stakeholders in the fashion & leisure sectors on the European continent
With Trail, Birimian has found an institutional investor that will help it achieve its mission and become the leading investment company championing African luxury and premium brands.
Additionally, this venture offers Trail an opportunity to consolidate its activities while providing privileged access to the African continent.
This strategic alliance is itself a financial innovation, proposing an alternative to the traditional private equity model, which might not be suited to brand development, and connecting the three main creative continents: the European, Asian and African continents.