Online retailer of pet food and supplies

Founded in 1999 in Munich, Germany, zooplus is Europe’s leading e-commerce player for pet food and accessories. The company serves a loyal customer base of over eight million active pet parents in 30 countries. The company’s product range includes well-known international brands, popular local brands and an exclusive, high-quality portfolio of over 30 own brands.

zooplus has successfully developed a European presence with a leading market share in key countries, with revenues growing from 178 million euros in 2010 to 2.1 billion euros in 2021 (25% CAGR over 11 years).

zooplus’ market is particularly attractive with strong growth and resilience drivers, including an increased number of pets, the accelerated adoption of specialized pet care, “premiumization” trend with the “humanization of pets” as well as strong tailwinds from overall shift to online which accelerated with the COVID-19 crisis and subsequent lockdowns.