TRAIL invests in Breitling
Paris – Trail, the European private equity firm, invests in Breiltling alongside leading private equity funds Partners Group and CVC.
Founded in 1884, Breitling is a renowned Swiss watchmaker with a rich heritage in the industry. It holds a unique position as the inventor of the modern wrist chronograph and prides itself on being a casual, inclusive, and sustainable luxury brand.
Breitling’s product range revolves around three core themes: air, land, and sea. Its collections feature a distinctive modern-retro design style that resonates with a growing global consumer base.
Since 2017, Breitling has emerged as a leading luxury watch brand, adopting an omni-channel approach to provide an unmatched customer experience across physical and digital platforms.
The transaction, in which TRAIL participates, is aimed at supporting Breitling’s future growth, leveraging its differentiated brand positioning, diverse product offering, and robust supply chain. Key initiatives for value creation will involve advancing the omni-channel strategy, expanding into new geographical markets, and introducing innovative products that tap into the value of Breitling’s extensive historical catalog.
About Trail
Trail is an independent European private equity investment firm, set-up in 2007 with over €1.0bn cumulated capital managed to date. Trail’s team helps high performing small and mid-size European companies scale up in size, scope and geographical boundaries with a specific focus on Asia. Trail is committed to long-term, responsible and value-creating investment. Trail has three offices in Paris, Luxembourg and Beijing.