Trail sells Mazarine
Paris, January 23, 2023 - Mazarine, an international entertainment, creation and innovation group dedicated to luxury, fashion and culture, opens a new chapter in its history by welcoming new partners.
After an exceptional year in 2022, when Mazarine achieved sales of 182 million euros, up 40% on 2021, the group is bringing in LBO France, FG Bros and another lifestyle private equity fund - each with a 38% stake - to pursue its development and perpetuate its independence.They take over from TRAIL and Vendis Capital, who have successfully supported Mazarine's international expansion in recent years, notably in Asia-Pacific and New York.
Under the aegis of its Chairman, Founder and majority shareholder, Paul-Emmanuel Reiffers, the group, which celebrates its 30th anniversary in a few months' time, is carrying out an ambitious project to roll out its network worldwide over the next five years, in order to become an essential and ever more agile ally to luxury houses.This strategy includes a plan to acquire new areas of expertise that will enrich Mazarine's offering and attract the best talent.
“I'm delighted with this new chapter. Our multi-business development model is unique and will ensure our future growth. Mazarine brings together a large number of personalities and a diversity of talents, all of whom cultivate an entrepreneurial spirit. I want to rally all our teams around our corporate project, and I'm convinced that together we'll be able to give the group a new dimension: that of an ever more valuable partner for luxury brands and culture, worldwide.”
Paul-Emmanuel Reiffers
“TRAIL is delighted to have supported Paul-Emmanuel Reiffers and the entire Mazarine team, and to have actively contributed, as a majority shareholder, to its transformation from a national company into a major international player in its market, recognized for its operational excellence. We are delighted that the exit from this investment will enable the founder and his team to continue this great entrepreneurial success.
Xavier Marin
Since 1993, Mazarine has built an unrivalled multi-business model, organized into three verticals: events, brand content and technological innovation. Today, the group brings together 500 talents spread between France, Asia, the United States where Mazarine has been present since 2017 and has just launched La Mode en Images, and recently in the Middle East where the group is inaugurating a Mazarine agency and a La Mode en Images office in Dubai. Benefiting from unique expertise in the design and production of iconic experiences and images for brands, Mazarine's unique model proved its resilience during the pandemic and has emerged stronger as a result: by offering a comprehensive range of professions on every continent, the group is giving itself the means to grow alongside its customers, many of whom have been loyal to it for several decades.
About Mazarine Group
Mazarine Group is today the leading independent international entertainment, creative and innovation group, dedicated to luxury, fashion and culture. The group integrates all communications expertise: strategic consulting, digital platforms, e-commerce, content, social networks, events and design. With offices in Paris, Shanghai, Beijing, New York and Dubai, the group brings together Numéro magazine, a benchmark media in the world of fashion and art, La Mode en Images, a specialist in special events and fashion shows, and the Studio des Acacias art and exhibition center.
About TRAIL
Founded in 2007 by Xavier Marin, TRAIL is an independent European investment company, with over €1 billion in cumulative capital under management to date. The TRAIL team supports successful European SMEs and ETIs and their managers in their development in terms of size, scope and geographic markets, particularly in Asia. TRAIL is committed to making long-term, responsible and value-creating investments. TRAIL has four offices in Paris, Luxembourg, Beijing and Abidjan.
